Babussalam Al-Firdaus Islamic boarding school is located in Bocek village, Karangploso, Malang regency, East Java. At first, pondok caretakers tried to build economic independence by producing pasteurized milk simply carried out by the students. Some of the obstacles faced by the students are the shelf life of pasterurized dairy products are short and the packaging is still simple. Babysitter Pondok Pesantren Babussalam Al-Firdaus has a desire to develop dairy products and bakery, but do not have sufficient knowledge in processing these products. In the doctoral service activities in 2021, the initiation of the establishment of SMEs involving students at Babussalam Al-Firdaus Islamic boarding school through the diversification of milk-based processed products and bakery products has been carried out. Activities carried out in the first year are observation of partner problems, exploration of partner potential, providing online material on various bakery products, dairy processing technology, packaging and Storage Technology, Food Quality Assurance and Good Manufacturing Practice (GMP), training on dairy and bakery products including various breads, various cakes, pastries, yogurt, and milk sweets, production assistance to facilitate the production of various bakery and dairy products. The results of these activities show that the students have the skills to be able to utilize milk into products that have more potential to be marketed. Currently, bakery and yogurt business units have been formed and have been marketed in Cottage cooperatives where consumers are still dominated by the students. In order to increase the revenue of the business unit, it is necessary to provide assistance and training aimed at increasing product diversity, improving packaging design, increasing production capacity, increasing the selling value of the final product, assisting in the management of PIRT and halal certificates/labels, as well as marketing assistance both offline and online. The training and assistance carried out in this service activity is expected to make this pesantren business unit increasingly developed not only for sale in pesantren quarries, but can be marketed outside the pesantren environment, namely in malang and surrounding cities and able to compete with similar processed products which in turn will have strong economic independence.

Problem solution the results of the analysis of the situation related to the potential and problems faced by Pondok Pesantren Babussalam Al-Firdaus, Karangploso, Malang, become the basis of the solution to the problems that will be offered. Santri coaching activities in accordance with the problems faced are needed to help provide knowledge on how to improve production capacity and competitiveness. Based on the problems that are owned by Babussalam AlFirdaus Islamic boarding school service partners, Karangploso, the following problem solutions can be applied. 1) 2) improving the quality and diversification of processed products based on the problems faced by service partners, after receiving assistance and training in the 2021 Service doctoral program, so far the Babussalam Al-Firdaus Islamic boarding school has been able to independently process milk-based products, namely bakery and dairy products, namely yogurt and milk candy and have been sold in the Islamic boarding school canteen, but for the expansion of the marketing area, the quality is still not uniform, the type of product is still monotonous. therefore, assistance and training on good and correct quality management is needed to produce products and product diversification with standardized quality and able to compete with similar competitors. Improvement of packaging design one of the efforts to improve dayang competitiveness is to continue to innovate and be creative, including designing attractive packaging to strengthen business branding, which is increasingly fierce competition as well as differentiators so that the main function of packaging is not only to maintain products, but also packaging can be an important factor as a marketing tool and improve competitiveness. Packaging in addition to serving to accommodate or wrap the product, it can also be a means of promotion and information from the product while improving the image, marketability and competitiveness. So far pasteurized dairy products are packaged in used plastic bottles of mineral water. In addition to being less hygienic, the packaging used is considered less attractive in terms of aesthetics when compared to commercial products on the market. Based on this, mentoring the manufacture of dairy and bakery packaging design bakery attractive and safe. 3) 4) 5) expansion of the marketing area Product Marketing is still in the region within the boarding school, to expand the Marketing Area, Assistance is needed on Marketing Management in the form of business development strategy planning, marketing, quality control. Improving the ability of students in industrial management and business evaluation. Facebook Instagram Market place, and so on. Assistance for Pirt registration and Halal labels hygiene and sanitation is a major problem faced by new and ongoing industry implementers, for which training is needed on the application of Good Manufacturing Practice (GMP). GMP or commonly referred to as good food production method (CPPB) is a guideline to ensure the food safety of the household industry (IRT). So that with the socialization of GMP or CPPB produced quality food products, safe and suitable for consumption. According to Rudiyanto (2016) GMP or CPPB is a fundamental or fundamental requirement for the food industry before obtaining a Pirt certificate. In addition to Pirt registration, we will provide assistance to obtain Halal certificates/ labels. Halal certificate is a guarantee to provide certainty over the Halal of a product that is traded or circulated in Indonesia. The obligation to conduct halal certification is regulated in Law Number 33 of 2014 concerning Halal Product Guarantee (JPH). Increasing production capacity efforts to expand the marketing area are experiencing problems because the products produced are still limited in number due to limited production equipment, for this reason, assistance is needed in the form of equipment needed to increase production capacity.

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